ARABIAN OUD
NEW YORK, NY

Lustrous wood, calligraphic textures, and figured marble come together to warmly elevate the exquisite fragrances of the Arabian Oud flagship store in Times Square. A deeply textured accent wall visually reflects this activation as if the fragrances are visibly diffusing through the room. To compliment this heady atmosphere, the book matched marble floor treatment creates a reflected image and transforms the space into an ornate fantasy grounded in nature. The space embodies and highlights their brand while creating a unique shopping experience.