RED BULL NORTH AMERICAN HEADQUARTERS
HOBOKEN, NJ

The Red Bull NA Headquarters embodies the youth and vitality of the company and echoes the skate park culture that helps define their brand. In order to fabricate this sculptural volume, we printed full sized templates which were clad with bending plywood and plaster, creating a dramatic form for this meeting space that resonated with the brand identity. The organic and playful forms create casual gathering places for the roving sales force. The atmosphere lends itself to generating sales strategies and marketing efforts appropriate to the clientele’s youthful and active demographic.